‘Maharat min Google’ launches to grow digital skills of the Arab world
Google’s first digital skills program in Arabic designed to help youth find jobs, grow their careers or start their own businesses. Online learning platform offers 100 lessons across 26 core topics,...
View ArticleCannes Lions announces festival schedule
2018 Festival programme features new formats, simplified navigation and more than 70 brands. 16 April 2018 – The Cannes Lions International Festival of Creativity (18-22 June) has today released...
View ArticleCannes Lions And Ana Launch Cmo Growth Council
New council will frame the future growth agenda for brands on the global stage 17 April 2018 – The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA)...
View ArticleCannes Lions and ANA Launch CMO Growth Council
New council will frame the future growth agenda for brands on the global stage 17 April 2018 – The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA)...
View ArticleWARC Awards 2018 – Effective Use of Brand Purpose shortlist announced
Global, 17 April 2018 – Campaigns for Audi, Deutsche Telekom, eBay, Guinness, Microsoft, Pantene and Reebok, are among the 19 campaigns from around the world that have been shortlisted for the WARC...
View ArticlePHD adds Egypt to its global footprint
Media agency will accelerate the digital transformation of the market with its data-first approach Cairo, April 17, 2018: Omnicom-owned communications agency PHD today announced the opening of its...
View ArticleComplying with new privacy laws and offering new privacy protections to...
By Erin Egan, VP and Chief Privacy Officer, Policy and Ashlie Beringer, VP and Deputy General Counsel In recent weeks we’ve announced several steps to give people more control over their privacy and...
View ArticleSnapchat opens new Lens Studio tools for region’s creatives
Dubai, UAE – April 18, 2018: Today Snap announces new tools for any Lens Studio creator, including seven all new face templates, integrated Gif stickers, and additional creator support designed to...
View ArticleWARC 100: Lessons from the world’s top effectiveness campaigns revealed
Effective campaigns increasingly have PR ‘baked in’ TV-led and video-led – two different models The use of partnerships is on the rise Brands are looking for multi-year platforms Global, 19 April 2018...
View ArticleSnapchat rolls out Shoppable AR lens for advertisers
Allows users to take action directly from the camera to learn more, interact, & buy Gives brands a way to extend AR interaction with detailed product or brand info Dubai, UAE – April 19, 2018:...
View ArticleDMS Champions Greater Transparency across the Region’s Digital Advertising...
Indispensable ad tech gives advertisers the peace of mind of investing in authentic digital advertising inventory Dubai, United Arab Emirates, 22 April 2018: Transparency has been a growing concern in...
View ArticleLIA in partnership with Gorilla Doctors announced a global competition for...
(New York, April 23, 2018) Since the inception of Creative LIAisons in 2012, LIA has been at the forefront of nurturing the next generation of creative talent. This year, in partnership with Gorilla...
View ArticleWARC Awards 2018 – Effective Social Strategy shortlist announced
Global, 24 April 2018 – Campaigns for BT Sport, JetBlue, KFC, Snickers, M&M’s, Pampers and PlayStation are among the 20 campaigns that have been shortlisted for the WARC Awards’ Effective Social...
View ArticlePaul Polman Honoured with Cannes LionHeart Award
Unilever CEO will receive the award at the Cannes Lions International Festival of Creativity 25 April 2018 – The Cannes Lions International Festival of Creativity has today announced that Paul Polman,...
View Article2017 sees biggest UK adspend on record at £22.2bn
UK advertising expenditure recorded its eighth consecutive year of market growth in 2017 which, with expected increases in 2018/19, puts the industry on course for a decade of continuous expansion...
View ArticleCannes Lions confirms 2018 Lions Health Juries
26 April 2018 – Cannes Lions has today announced the 21 jury members set to judge the Pharma Lions and the Health & Wellness Lions awards at this year’s Cannes Lions. Now in its fifth year, Lions...
View ArticleRadio ad investment stable, but the rise of digital audio presents a new...
Global Ad Trends – A focus on radio and digital audio advertising Global, 30 April 2018 – Radio and digital audio advertising is the focus of WARC’s latest monthly Global Ad Trends report, digesting...
View ArticleWARC Awards 2018 – Effective Content Strategy shortlist announced
Global, 01 May 2018 – Campaigns for Cineplex Entertainment, Coca-Cola, Rexona, Visa and Whiskas are among the 21 campaigns that have been shortlisted for the WARC Awards’ Effective Content Strategy...
View ArticleWPP – acquires full ownership of agencies in Asia Pacific
WPP acquires full ownership of Y&R and Wunderman joint venture agencies in Southeast Asia and Taiwan WPP acquires full ownership of Y&R and Wunderman joint venture agencies in Southeast Asia...
View ArticleLIA Chinese Creativity Announces the 2018 Jury Presidents
(Shanghai, 30th April 2018) Entering its second year, LIA Chinese Creativity announced an illustrious list of Jury Presidents for 2018. As part of the London International Awards, the Chinese...
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